Fero named territory manager for Southern State Toyotalift

Fero named territory manager for Southern State Toyotalift

JACKSONVILLE, FL - Adam Fero has joined Southern States Toyotalift as the Territory Manager for Southern States Toyotalift covering southern Duval, St. John, and Flagler counties.

Prior to coming to Southern States Toyotalift, Fero worked as a manufacturer's rep in the aluminum extrusion industry. The downturn in the housing industry had him looking for another opportunity, and when the position at Southern States Toyotalift became available, he jumped at it.

Fero holds a degree in Exercise Science from Purdue University. He worked as a personal trainer in Ohio while he was looking for a position in pharmaceutical or medical sales, but found a sales training position in the aluminum extrusion business instead. He stayed in that industry for ten years, working for Keymark Corporation.

Fero is enjoying learning about Toyota Lift Trucks, and regards them as very cool pieces of equipment.

"I've been to the first class on the lift trucks, and so far what I like the most about them is that Toyota is the best on the market in terms of productivity and safety," he said. "Selling them is going to be very enjoyable for me."

Fero said his personal goal for his new position is to be one of the top salesmen in the company, and to grow the Jacksonville territory.

"I think there's a lot of opportunity here in Jacksonville," he said.

Fero and his wife Tracie have two daughters, Nora, 3, and Claire, 9 months.

Southern States Toyotalift is a Toyota forklift distributor specializing in the sale, rental and leasing of forklift trucks. SST offers factory authorized repairs by factory trained technicians, genuine Toyota parts and fleet maintenance services. SST also distributes electric vehicles, heavy forklifts and a variety of industrial equipment used in manufacturing and distribution.