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Dilmah introduces the world's finest, gourmet teas Dilmah introduces the world's finest, gourmet teasPOSTED 09/20/08 - True tea lovers will tell you - there's nothing as pleasing and relaxing as a freshly brewed cup of full- flavor tea. Now tea drinkers across America have something to celebrate with the introduction of Dilmah's Garden Fresh, Single Origin 100% Pure Ceylon teas, the world's finest, grown, harvested and cured according to age-old traditions.
Founded 20 years ago in Sri Lanka by Merrill J. Fernando, the patriarch of the Ceylon tea industry, the popularity of Dilmah has made it one of the most popular premium tea brands in the world. Grown, handpicked and packaged by the Fernando family, Dilmah has emerged as the leading Single Origin, ethically produced Ceylon tea in over 90 countries. Consumers have become far more demanding when it comes to flavor and complex subtleties absent in today's generic, mass-produced multi-origin brands, which are a blend of tea from several origins, in order to save cost. "Our mission has always been to return to the artisanal practices that once surrounded the cultivation and enjoyment of tea," Mr. Fernando said. "Dilmah offers the world an unmatched collection of gourmet teas, created from decades of experience and with a passion for quality. Its popularity is a tribute to the tastes of tea drinkers everywhere." Dilmah's "Watte" (meaning "estate") Single Estate tea line comes in a beautiful tin caddy containing 20 luxury leaf bags and is comprised of the following elegant varieties: -- Lover's Leap Estate, grown at nearly 6,000 feet, producing an effortlessly bright and snappy tea with a bold follow-through. -- Somerset Estate, grown at an elevation of 4,600 feet, this medium-brown tea with tints of orange exhibits an exotic perfume and a well balanced taste. -- Dombagastalawa Estate, grown at 3,300 feet, the exotically named estate produces a robust, golden brown tea that is deliciously dry and generous. -- Nilagama Estate, grown at a relatively low 800 feet, this estate produces a dark brown, almost chocolaty tea. Big, bold, and adventurous, this tea tantalizes the taste buds of tea lovers everywhere. This year, for the first time, in addition to Dilmah's Single Estate teas, selected varieties from the company's Gourmet and Green Tea lines will be available at grocery stores and specialty shops throughout the Eastern Seaboard and Southeast, including Stop & Shop, Giant, Jungle Jim's, Top's Market, Sweetbay, Hanniford Brothers Stores and Online at Amazon.com. Dilmah is only range of Ceylon Green teas in the US market and are fuller flavored than China green teas. As the Dilmah reputation for unbeatable flavor and an unwavering commitment to quality spreads, so too does the company's highly regarded devotion to social betterment and charitable causes. Through the MJF Charitable Foundation, an NGO and recognized charity, the Fernando family funds childcare, nutrition, medical and educational facilities for over 30,000 workers and their families on Dilmah plantations and the wider community. About Dilmah Teas In 2008, Dilmah celebrated its 20th anniversary as the gold standard in the tea industry and Mr. Fernando his 58th year as a tea craftsman. The Dilmah brand has become a family passion, and the small upstart from Ceylon, now Sri Lanka, is the favorite brand of discerning tea drinkers in over 90 countries. Under the watchful guidance of Mr. Fernando, the "father of 100% Pure, Single Origin Ceylon tea", Dilhan & Malik continue the tradition of guaranteeing tea drinkers satisfying cup after satisfying cup "from the plant to the pot". For more information about Dilmah, visit http://www.dilmahtea.com/ Source: Dilmah Teas |
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